What is Data Cloud?

Data Cloud is a purpose-built platform that enables organizations to connect all their customer data, at scale. Whether that data resides in a mobile app, data lake, data warehouse, Salesforce platform, or is collected from user interactions on your website, Data Cloud provides the ability to ingest data from multiple sources, either as a batch process or in real-time, then harmonizes the data into a structured, canonical data model and applies reconciliation rules to unify individual records to single profile that adapts to a customers’ activity and behavior.
Then you can analyze, segment and activate this data, automating customer experiences across the complete suite of Salesforce Customer 360 products. Whether it’s injecting a Contact into a Marketing Cloud journey or converting a Lead in Sales Cloud, or creating a case in Service Cloud — Data Cloud can fulfill marketing, sales and service automation use cases.

CDP and Data Cloud: What's Difference?

Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud is an evolution of Customer Data Platform (CDP) which not only provides the traditional benefits of a CDP but also offers a comprehensive data solution for all other lines of business, including Sales and Service.

How Data Cloud Works?

Connect all your data sources, whether batch or streaming real-time data.
Prepare your data through transformation and data governance features.
Harmonize your data to a standard data model.
Unify data with identity resolution rulesets.
Query and analyze data using insights.
Use AI to predict behavior.
Analyze, expand, and act on your data in any channel.
Segment audiences and create personalized experiences.
Output data to multiple sources to act on data based on your business needs.
Continue to review, measure, and optimize data.
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Additional References and Resources

Refer to the additional references and respurces below for the exam preparations.

• What Is Data Cloud?

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Additional Read:

• Marketing Cloud Single-Send Journeys