Audience Builder in Marketing Cloud allows marketers to create granular segmented audiences based on behavioral and demographic data. Audience Builder has its strengths, with its user friendly UI, ability to handle large volumes of data, and being fully integrated with Marketing Cloud. However, it’s not without sticking points, including the initial setup, difficulty maintaining it in line with changing data models, and a sync to your core Marketing Cloud database that’s restricted to once every 24 hours.
Refer to the additional references and respurces below for the exam preparations.