Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty.
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
Datorama Reports are available in Marketing Cloud Pro, Corporate, and Enterprise editions.
Out-of-the-box functionality Datorama Reports includes: viewing built-in dashboards, creating and managing reports, and creating and managing pivot tables.
Premium functionality with Datorama Reports Advanced includes: creating and customizing dashboards, creating and managing calculated measurements and dimensions, querying granular data, and viewing and installing cross-channel apps.
Email Marketing Best Practices: 10%
Content Creation and Delivery: 24%
Marketing Automation: 26%
Subscriber and Data Management: 26%
Insights and Analytics: 14%
Key topics and information to know for the Marketing Cloud Email Specialist certification exam.
Click here for the quick reference and accelerated preparations.
Click here for the sample exam questions.
All proctored Salesforce certification exams can be scheduled either at an onsite proctored center or online with a virtual proctor.
Salesforce partners with Kryterion, a global network of testing centers to deliver our certification exams. To locate the center nearest you, click here.
Each testing center sets its own exam schedules, so availability can vary.
Online proctoring allows you to take Salesforce certification exams remotely from your own computer. These exams are monitored by a proctor through a webcam. To schedule or reschedule online exam, click here.
Refer to the additional references and respurces below for the exam preparations.