Email Design Matters

• Average office employee receives 121 emails per day and average 10 secs looking at brand email.
• Design has the ability to communicate certain messages more quickly and effectively than words can.
• A thoughtful aesthetic communicates legitimacy and boosts credibility.
• Image-Heavy Emails Can Negatively Impact Deliverability -
• - If email client's default image disablement means the recipient won't immediately see the images and assume it’s spam by default.
• - Images are incorrectly tagged.
• - Large image files can cause an email to load slowly, and this means the recipient will quickly lose interest.
• Make sure layout is clear, font is readable, and don't use too many "spammy" terms that spam filters might catch.

Strong Email Design

• Important aspect of email design is consistency.
• Consistency includes: Color palette, Imagery style, Typography.
• Another key aspect of effective email design is aesthetics.
• Create a wireframe to determine the reading flow.
• Use white space to your advantage; also avoid using too many fonts and particularly, custom fonts.
• Use web-optimized images that load quickly and include alt text descriptions.

Additional References and Resources

Refer to the additional references and respurces below for the exam preparations.

• HubSpot
  
• What Is HubSpot Breeze, and How Does It Work?
  comprehensive AI toolkit first introduced at INBOUND 2024.