Agentforce is a suite of out-of-the-box AI agents — autonomous, proactive applications designed to execute specialized tasks — and a set of tools to build and customize them.
These autonomous AI agents can think, reason, plan, and orchestrate at a high level of sophistication.
Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more.
Click here for the Salesforce Agentforce quick reference.
Salesforce Data Cloud is not your typical CDP, it offers a comprehensive set of technical capabilities to handle and process data efficiently. At its core is the data lake house, a sophisticated storage solution unlike any traditional database you’ve encountered. Here, data is stored in a parquet file format within S3 buckets, with DynamoDB ensuring lightning-fast access to a subset of this information.
On top of this storage infrastructure, Spark, Presto, and Trino work in harmony to ingest and process petabyte-scale data, orchestrated by Airflow for seamless operation. Leveraging Amazon EMR and Amazon EMR on Elastic Kubernetes Service (EKS), Salesforce ensures flexibility and efficiency in processing data.
Salesforce describes the Vector Database as: “a new capability which will enable businesses to tap into unstructured data, without having to rely on expensive and labor-intensive manual solutions.
Click here for the Salesforce Data Cloud quick reference.
Package.xml and Visual Studio for Code
Click here for the Salesforce Development quick reference.
Click here for the Flows quick reference.
Click here for the Lightning quick reference.
Salesforce’s Marketing Cloud Intelligence (FKA Datorama) is an analytics tool used to integrate, and visualize marketing performance data of all types. It is easy enough for the analytically driven Marketer to use, but familiar enough for seasoned Analysts looking to connect data to traditional BI tools, like Tableau.
Click here for the Marketing Cloud Intelligence quick reference.
allowed marketers to create granular segmented audiences based on behavioral and demographic data. So now it is being retired, the question on everyone’s mind is “what’s next?”.
Click here for the Audience Builder quick reference.
A platform that enables marketers to design and manage online advertising campaigns. Because Ad Studio and Journey Builder are integrated, marketers can leverage customer information and journey insights to enhance their ad targeting and boost the efficiency of their campaigns.
Click here for the Ad Studio quick reference.
Suite of digital engagement tools that simplify the creation of complex, industry-specific experiences on Salesforce
Click here for the OmniStudio quick reference.
The solutions expand the existing Salesforce data model, providing out-of-the-box flows and processes that speak the language of their industry.
Click here for the Salesforce Industries quick reference.